La Roche-Posay Introduces the My UV Patch, a Digital Breakthrough Innovation

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*Sponsored Post*

The dermatologist-recommended brand, La Roche-Posay, brings you an innovation that will make a difference, and do so in a fun tech-savvy way!

#MyUVPatch TEACHES YOU TO PLAY SAFE IN THE SUN and minimise sun burn along with an intuitive app to monitor sun exposure in real-time.

My UV Patch, the digital breakthrough innovation to change bad sun habits into life-saving ones.
The patch is the first flexible, ultra-thin and connectable UV sensor designed to measure sun exposure.

How does it work?

My UV Patch works by using UV sensitive dyes that change colour when exposed to UV radiation, and is designed to be used in conjunction with the My UV Patch app. Users scan the patch using the My UV Patch mobile app, which analyses the varying photosensitive dyes squares to determine their UV exposure level. Through a smart algorithm factoring in the user’s personal data – phototype, skin type, location and weather data – the app generates essential information on what behaviours to adopt and what protection to apply.

Where can I get a #MyUVPatch?

Available while stocks last, from the month of October 2017, free with the purchase of any La Roche-Posay Anthelios product  through Dermastore or Skinmiles and select DisChem pharmacies.

MY UV PATCH WINS THE EUROPEAN “NUDGING FOR GOOD” DIAMOND AWARD

Launched in 2016, the “Nudging for Good” Award aims to honor brands that make it easy and desirable for people to change behaviour and adopt a healthier and/or more sustainable one, based on consumer insights!

Get in touch with La Roche-Posay South Africa

Website: www.laroche-posay.co.za

Facebook: www.facebook.com/LaRochePosaySA

Instagram: www.instagram.com/larocheposay_za

Twitter: www.twitter.com/larocheposaySA

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About Author

Rochelle Hall

Rochelle is co-owner of A2 Aesthetic & Anti-Ageing Magazine - she looks after A2's Blog and the Sales & Marketing for the A2 Print Magazine. Follow her on twitter by clicking the birdy on the top right of this block.

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