How did it work?
- Ten sets of identical twins participated, with one sibling from each pair undergoing treatments with Restylane® fillers and/or Restylane Skinboosters™
- The comparable results were shown at a Proof in Real Life event in Berlin, Germany, hosted by Sharon Stone and leading practitioner Per Hedén
- Sharon Stone is the first celebrity to endorse an aesthetic brand to increase openness and understanding of aesthetic treatments, and the natural-looking results they can create
The Galderma Proof in Real Life campaign launch event saw ten sets of identical twins take part in a unique challenge. One twin from each pair received a bespoke treatment plan which consisted of treatments with Restylane® fillers, Restylane Skinboosters™, or a combination of both.
Over 100 of the world’s leading media and beauty representatives attended the unveiling hosted by Sharon Stone. The twins took part in a live reveal to demonstrate the natural-looking results first-hand and challenge the wide-spread misconception that aesthetic treatments create extreme results.
Despite some initial scepticism from some of the twins, 100 per cent of those untreated are now considering treatments for themselves.
Commenting on her sister’s experience, untreated twin Zoe Spink, aged 62 said, “I am very interested in skin care and have reached an age now where I feel I need a little help. I have seen my sister’s skin getting better and better so I cannot wait to begin my own treatment course.”
More than 23 million people underwent aesthetic treatments globally in 2013. Many more are curious but are concerned that such treatments can produce extreme and unnatural results.
James Martin, a 37-year-old musician, was one of the twins who received Restylane® filler treatments and said, “I had never considered facial fillers and I was a bit worried they would dramatically alter my face. The experience has totally changed the way I view them; the results were subtle but made such a difference. Since seeing the results first hand, my twin brother, as well as many of my friends, are considering treatments.”
Global beauty and entertainment icon, Sharon Stone, signed on to the Proof in Real Life campaign to help Galderma challenge common misconceptions of aesthetic treatments.
Sharon said, “It’s been a fascinating experience to follow the twins’ journeys and to be with them tonight as they showcase the results in real life. So many people are put off aesthetic treatments because of extreme images, and the Proof in Real Life campaign has provided results people have been able to see first-hand, giving them an opportunity to judge for themselves.”
Restylane® products use a component found in the human body called hyaluronic acid and Galderma uses a unique technology to incorporate this ingredient, meaning it differs only slightly from the body’s own natural hyaluronic acid, for natural-looking aesthetic treatments.
Restylane® filler treatments provide instant results to reduce lines, folds and wrinkles, and create fuller lips, while enhancing contours and facial volume. The effects of the treatment can last up to 12 months depending on the treated area. Restylane Skinboosters™are designed to deliver lasting moisturisation and are clinically proven to improve skin quality, skin hydration, elasticity and firmness on the face, neck, hands, and décolletage, as well as reducing skin roughness.
Anne-Sophie Copin, Global Head of Skin Rejuvenation Aesthetics and Corrective at Galderma, said: “The aim of this campaign is to break down the current misconceptions of aesthetic treatments and show the subtle and natural-looking results of Restylane® fillers and Restylane Skinboosters™. The live event in Berlin provided the perfect platform to demonstrate these results in a real life format and will help to empower more people to make an informed decision when considering aesthetic treatments. We know people want to look the way they feel – and we believe this campaign proves they can with the help of Restylane’s® natural-looking results.”
To see the results of the “Proof in Real Life” campaign visit: www.ProofIRL.com
Restylane® treatments can only be performed by authorised practitioners. To find out more information about your local practitioner, please visit: www.galderma.com
Galderma is a global company founded in 1981 committed to delivering innovative medical solutions to meet the dermatological needs of people throughout their lifetime, while serving healthcare professionals around the world. The company has 34 wholly-owned affiliates with a worldwide network of distributors and more than 5,500 employees. Galderma’s extensive product portfolio is available in 80 countries and treats a range of dermatological conditions including: acne, rosacea, onychomycosis, psoriasis and steroid-responsive dermatoses, pigmentary disorders, skin cancer and medical solutions for skin senescence.
Galderma is the operating company of Nestlé Skin Health, a global leader focused on enhancing the quality of life by delivering science-based solutions for the health of skin, hair and nails. Five state-of-the-art R&D centers and six manufacturing sites are dedicated to providing a wide range of innovative medical solutions which meet the highest standards of safety and efficacy.
Strategic Galderma brands include Epiduo®, Oracea®, Differin®, Mirvaso®, Soolantra®, Tri-Luma®, Loceryl®, Cetaphil®, Metvix®, Azzalure®/ Dysport®, Restylane® and Emervel®.
For more information, please visit Galderma’s website: www.galderma.com
Restylane® is a range of products for facial aesthetic treatments to efficiently reduce lines, folds and wrinkles, create fuller lips, enhance contours and facial volume, as well as improve skin quality, structure and elasticity. Restylane® is the safe and natural way to enhance your looks. With over 20 million treatments worldwide and an extensive clinical documentation, the products are scientifically proven to give natural results with long-lasting effects, depending on the treatment area. The Restylane® range is designed to complement the varying stages of facial ageing to provide natural-looking results.
Within the Restylane® range there are two main product ranges:
- Restylane® fillers, designed to enhance facial features, from targeted superficial filling of wrinkles to deeper facial shaping and contouring
- Restylane Skinboosters™, a fresh approach to skin rejuvenation, designed to deliver hydration
Restylane® is a registered trademark. Full product information and references on the Restylane® range are available from Galderma Laboratories South Africa (Pty) Ltd., Co. Reg. No.: 1996/000311/07, PO Box 71150, Bryanston, 2021. Tel.: (011) 706 2339. www.galderma.com IRL 1506-1 Final approval date: 01/07/15