The dermatologist-recommended brand, La Roche-Posay, brings you an innovation that will make a difference, and do so in a fun tech-savvy way!
#MyUVPatch TEACHES YOU TO PLAY SAFE IN THE SUN and minimise sun burn along with an intuitive app to monitor sun exposure in real-time.
My UV Patch, the digital breakthrough innovation to change bad sun habits into life-saving ones.
The patch is the first flexible, ultra-thin and connectable UV sensor designed to measure sun exposure.
How does it work?
My UV Patch works by using UV sensitive dyes that change colour when exposed to UV radiation, and is designed to be used in conjunction with the My UV Patch app. Users scan the patch using the My UV Patch mobile app, which analyses the varying photosensitive dyes squares to determine their UV exposure level. Through a smart algorithm factoring in the user’s personal data – phototype, skin type, location and weather data – the app generates essential information on what behaviours to adopt and what protection to apply.
Where can I get a #MyUVPatch?
MY UV PATCH WINS THE EUROPEAN “NUDGING FOR GOOD” DIAMOND AWARD
Launched in 2016, the “Nudging for Good” Award aims to honor brands that make it easy and desirable for people to change behaviour and adopt a healthier and/or more sustainable one, based on consumer insights!
Get in touch with La Roche-Posay South Africa