New Kids On The Aesthetic Block

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Each year brings a fresh wave of new technologies, treatments and procedures in the aesthetics industry – and 2019 is no different, with its promise of several interesting and innovative procedures on the horizon. Dr Anushka Reddy reveals the new kids on the aesthetic block

The fastest growing segment in the healthcare industry in the last 10 years was by far the aesthetics field. In 2019 we’ll continue to see this growth in South Africa due to the increased acceptance of cosmetic surgery amongst women and men alike, as well as the variety of treatments on offer.

Here’s what you should keep an eye out for this year:

  1. Microneedling patches

Microneedling patches have been heralded as a non-invasive way to achieve a youthful, refreshed looking skin, but what are they and how do they work?

Firstly, the genius behind this beauty treatment is how hyaluronic acid (the key incredient in every skin care product) is delivered to the skin. Since collagen molecules are too big to sink in deeply enough when applied topically, microneedling patches are the solution. These patches feature hundreds of water-soluble needles that gently penetrate the skin’s surface and act as a delivery system. When applied, the micro-needles deliver the collagen rapidly into the skin without any discomfort. The needles dissolve in just a few minutes and the patch is then peeled off and discarded.

  1. Desobody and Desoface

These fat dissolving injections are designed to treat difficult localised pockets of fat on the face, neck and body.  When treating the body, localised adiposity is reduced and skin firmness is improved. When treating the face, drainage of excess fluids takes place as well as reduced localised adiposity.

  1. CelluErase

CelluErase is a new treatment that is most effective in the permanent removal of cellulite after just one session.

How does it work?

A special microblade separates the bands of fibrous connective tissue within the cellulite – allowing the skin to spring back, thus resulting in a smoother appearance. To further help reduce the appearance of cellulite and uneven skin texture, a second step is required – injecting a mesotherapy cocktail containing active ingredients specifically formulated to help eliminate cellulite.

CelluErase can be used to treat cellulite on the hips, thighs, buttocks as well as abdomen, breasts and upper arms.

  1. The Eva Facial

Soon to be available in South Africa, the Eva Facial is not a traditional facial, it’s more of a results-driven, lifting, firming and sculpting treatment that exfoliates, lifts and defines the contours of the face – leaving your skin toned, softer, fresher, younger and smoother.

The treatment comprises of three phases, each harnessing technologies that provide lasting results without needles and with no downtime.

Phase one – This uses sensorised ablative micro vibration (SAM) that focuses on the deep cleaning of the skin and exfoliates.
Phase two – Uses compressive micro vibration that improves circulation, plumping and skin renewal.
Phase three – Uses a vibro electro delivery (VED), which facilitates the transmission of active ingredients into the tissue using modulated electric square-wave pulses.

Trending Injectables…

While the below two treatments are by no means new, they still continue to take the lead in the aesthetics field due its effective results, downtime and affordability.

  1. Dermal fillers for youthful hands

The hand rejuvenation procedure helps restore the hands to a more youthful appearance with the help of volume enhancing dermal fillers.

Dermal fillers are injected into the dermis (middle layer of the skin) to moisturise the skin from within, plump it up and give it a more youthful appearance. As dermal fillers help improve skin texture and tone, you can pair it with chemical peels to also address pigmentation problems caused by sun damage.

  1. Botulinum toxin

Besides reducing facial wrinkles and fine lines, it proves itself to be the perfect treatment for various kind of conditions such as a square jawline or sweating.

Square jawline – Some patients have very active jaw muscles that give their face a very square shape. These are called the masseter muscles and are located at the angle of the jaw. Injecting botulinum toxin into these muscles can reduce their size and give the square face a much more tapered or oval appearance, resulting in a slimmer, more feminine jaw.

Underarm sweating – Termed axillary hyperhidrosis, this medical condition is estimated to affect approximately 1% of the population. Although there are no known long term complications associated with excessive sweating, people who suffer from this condition can find that it dramatically affects their confidence in social or work situations, resulting in a reduction in their quality of their life.

Tiny amounts of a botulinum toxin are injected every centimeter or so in the armpit to help reduce the effect of local nerves stimulating the sweat glands, resulting in the production of less sweat.

So far, 2019 promises to be an exciting year for the aesthetics field defined by new procedures, new technologies and patients more curious and eager to give them a try. Which treatment would you like to try this year? 

Written by Dr Anushka Reddy, MBChB.
Owner of Medi-Sculpt and president of the
South African Association of Cosmetic Doctors (SAACD). www.medisculpt.co.za

A2 Disclaimer: This article is published for information purposes only, nor should it be regarded as a replacement for sound medical advice. 

Issue 29 – March 2019 (Autumn)

This article was written by Dr Anushka Reddy and edited by the A2 team EXCLUSIVELY for the A2 Aesthetic & Anti-Ageing Magazine March 2019 Edition (Issue 29). 

A2 Magazine prints only four magazines each year – reporting seasonally on everything you need and want to know about aesthetics, anti-ageing, integrative medicine, quality and medical skin care, cosmetic dentistry and cosmetic surgery in South Africa – where to go, who to see, what to expect, something new and so much more! Never miss an edition – click here for more info about where you can buy the print and/or digital copy of A2 Magazine (including back copies).

To make use of any of our content for re-publishing, you must contact info@a2magazine.co.za for approval.

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