LUMA Beauty in South Africa – Glorious, Luxurious Skincare and Make-Up to Enhance Your Natural Beauty


Having skin and aesthetic treatments are a great way to enhance your natural appearance. The next step is using appropriate skincare at home along with high-quality beauty and make-up products to finish off the look.

We introduce to you… LUMA Beauty.

Flaunt your freckles, thicken your brows and embrace the skin you were born with. Infused with skin-loving ingredients and the illuminating power of crushed pearl, our multipurpose products enhance – never conceal – your natural radiance.

LUMA Beauty was created by Jessica Hart – the quintessential Aussie beauty and one of the most sought-after models in the industry. It was Jess’ natural love of beauty and entrepreneurial spirit that led her to create LUMA, a curated range of must-have, multi-use products based on the illuminating properties of crushed pearl. Jess’ vision for LUMA has always been based on the concept of celebrating your uniqueness, by embracing your flaws and enhancing your natural beauty.

Just like her famous gap-toothed smile, LUMA recognises that beauty is unique.

The range has been specially designed to bring out the best in skin, creating a luminous and healthy glow using naturally sourced ingredients such as crushed pearl powder, ethically sourced mica, moisture-rich hyaluronic acid, jojoba oil, and of course never tested on animals.

LUMA is inspired by the everyday girl; she is authentic, relatable, ambitious and fun. She sees the beauty in her flaws and plays to her strengths – she’s a glow getter, who’s not interested in fake anything. The premium but playful packaging uses icons to easily identify the various product features and benefits, including illuminating, hydrating and enhancing.

LUMA’s mantra is “less is always more” embrace your flaws and enhance your unique features with this expertly curated, paired back range of beauty essentials.

In the range…

Fresh Start Cleansing Gel

An ultra-conditioning milky, gel cleanser. Removes makeup and impurities for completely cleansed skin and fresh-faced radiance. Kind to your eyes and leaves skin soft and supple, never dry or tight. The fragrance-free, gentle formula hydrates with natural rose water and coconut oil, while crushed pearl and carrot oil help to illuminate the complexion.


Crushed Pearl Facial Polish

Try this gentle, fragrance-free facial polish for a fresh, healthy and illuminated complexion in a flash! Buffs, energises and purifies for a smooth canvas and lust-worthy glow. The ultimate skin saviour for a fresh, healthy complexion that uses finely crushed pearls to exfoliate and brighten the skin.


Brighten Up Beauty Serum

This skin-loving multipurpose oil serum gives an oh-so-fresh, yes-my-skin-is-this-good, dewy glow! Enriched with natural moisturisers and antioxidants to perfectly prep the skin, leaving it supple and radiant. Enriched with crushed pearl and vitamins C and E to illuminate the complexion, while Jojoba and Rosehip nourish and soften. Contains 99% naturally-derived ingredients.


Liquid Light Illuminating Primer

This multi-tasking primer perfects the skin with a sheer, lit-from-within glow. The water-based formula contains light-diffusing particles and crushed pearl powder to enhance your natural radiance. Enriched with vitamin A to regenerate and moisture-boosting Vitamin E for an instant complexion pick-me-up and all day luminosity.


Natural Radiance Bronzing Primer

A multi-tasking Bronzing Primer that adds warmth to the skin with a sheer, sun kissed glow. Instantly enhance and revitalise the complexion to illuminate summer. Formulated with crushed pearl to stimulate cell regeneration and brighten the skin, Grapeseed Oil to hydrate, and powerful antioxidants Vitamin A and Vitamin E. Use on its own or under LUMA Tinted Beauty Balm to even the skin tone and brighten the complexion.


Tinted Beauty Balm

A skin perfecting, hydrating beauty balm with a lightweight silky finish. Infuses a blendable, buildable sheer–to–medium tint which amps up your natural glow. Featuring a water-based formula that contains crushed pearl to brighten and energise and grape seed and pomegranate oils to boost hydration. Available in 3 shades: Light, Medium and Dark.


Base Perfecting Priming Moisturiser

A base perfecting primer with an in-built moisturiser that guarantees a smooth, ultra-hydrated base with just a hint of glowy goodness. Buildable and feather-light to hydrate, prime and enhance the skin you’re in, in just one step. Infused with crushed pearl to boost your natural radiance, moisture-rich Hyaluronic Acid and Jojoba oil to hydrate.


The Balm Multi-Purpose

A multi-tasking balm for dry skin and lips. Nourishes, hydrates and revives dry skin and lips. Coco Butter, Coconut, Jojoba, Vanilla, Soybean and Orange Oils nourish and hydrate.


Beyond The Brow

A ‘can’t live without’ tinted grooming gel to fluff, fill and enhance the brows you were born with. A buildable formula that delivers a long lasting, natural look. Use as much or as little product to achieve your perfect brow look. Available in: Clear, Blonde and Medium/Brown


On The Glow Highlighter

A multi-purpose highlighter stick that is perfect for use-on-the-glow. Creates subtle shimmer, soft contours and highlights on all skin tones. The buildable, creamy formula contains crushed pearl for instant illumination and is suitable for use on the eyes, cheeks, lips, body – or anywhere in need of a radiance boost. Available in five pearlescent shades: Blushed Nomad, Wander-Musk, Take Me Topaz, Cashmere Casbah and Bronze Voyage.


Illuminating Highlighter

An ultra-sheer creamy highlighter containing crushed pearl to enhance your natural radiance. Provides a pearlescent, dewy finish and next-level luminosity. The buildable, moisturising formula contains Jojoba, Coconut, Almond and Grapeseed Oils while the natural finish is suitable for use on face and body. Available in 3 shades: Moonlit Ivory, Golden Glow and Luminous Light


Just a Touch Lip and Cheek Tint

This multi-tasking lip and cheek tint features a creamy, buildable formula that boasts moisturising properties for just a touch of colour where you would naturally flush. Available in three shades: Signorita, Lady Luck and Muse.


More information on Luma Beauty in South Africa 

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